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OPERATION REVIVAL: WEST COAST REACHES OUT TO HELP GULF COAST TOURISM

Date:

HUNTINGTON BEACH, CA—June 21, a Huntington Beach, CA-based tourism marketing agency, is reaching out to Gulf Coast travel and tourism businesses affected by the devastating oil spill in the Gulf. With summer here, Gulf Coast businesses face millions of dollars in lost tourism, which is a $5.7 billion a year industry in the Gulf. Hotels, restaurants, attractions, fishing and diving shops, rental properties and other tourism related businesses face a monumental struggle to keep their businesses alive during this challenging time.

JUVE Creative, Inc. aims to band together these Gulf Coast tourism businesses in an effort to aid in the recovery process and get the word out that many of these businesses still have much to offer and have not been as adversely affected by the conditions in the Gulf as reports suggest.

• President Obama recently had a seafood lunch at a seaside restaurant in Gulfport, Miss., emphasizing the idea that restaurants along the Gulf Coast have maintained high standards for quality food.
• Many areas along the Louisiana, Mississippi and Alabama coastlines and in the Florida Panhandle have reported stretches of clean and clear waters along their beaches as the massive clean-up operations strive to make a positive impact in the area.
• Thousands of volunteers continue to donate time and money to help with clean-up and to rescue wild life suffering from the conditions.

“We on the West Coast realize the importance of a clean coastline to not only our tourism and travel industry, but to our lifestyle as well,” said Christina Haakenson, Founder of JUVE Creative. “If it could happen in the Gulf, it could happen here, it could happen anywhere. We want to do our part to help.”

JUVE has created campaign websites (FloridaThrives.com and GulfCoastThrives.com) which provide Gulf Coast businesses the opportunity to partner together in one place to promote themselves in recovery and let travelers know of the many attractions that have made the Gulf Coast one of the most popular travel destinations in the world. Just as importantly, businesses that sign up will help the overall cause because JUVE will donate 10% of the membership proceeds to the actual clean-up and recovery efforts.

About JUVE Creative, Inc.:
Headquartered in Huntington Beach, California, JUVE Creative, Inc. is a full-service marketing communications, branding and public relations agency with a concentration on travel and tourism. Helping over night destinations, attractions, museums, festivals, hotspots and hotels launch, rejuvenate and drive their brands to travelers. For more information, check-in at www.juvecreative.com or call (714) 841-9600.

Patricia Margosian Terrell
Director of Communications

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