18|8 Fine Men’s Salon announced today the opening of its new salon in Laguna Niguel, which channels the essence of cool confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes.
“When men walk into 18|8 they will quickly realize this is not an ordinary salon. It’s a retreat from the outside world where they can relax for a while,” said Shani Obedoza, who, with her husband Francis recently opened the Laguna Niguel salon located next to the CVS Pharmacy (the salon is at 27241 La Paz Road Ste A). “At 18|8, men can feel comfortable, sit back and enjoy all that we have to offer – that is, premium services at an affordable price. We are incredibly excited to be introducing this to gentlemen here in the South Orange County area.”
Embracing the immense impact of the discovery of stainless steel (18% chromium + 8% nickel added to steel) on hair salon instruments and other everyday consumer and commercial usage, 18|8’s distinctive collection of upscale services are moderately priced in the $27 to $45 range. Haircuts and grooming are provided in semi-private areas.
At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. The 18|8 team takes the time to learn about its clients, their personalities and special needs, and then caters services to mirror their lifestyle choices. Customers may even purchase memberships that cover prepaid hair and grooming services.
“This is far and away the most original and imaginative place for men to have their hair and grooming needs taken care of in Laguna Niguel,” said Francis Obedoza. “Upscale men’s grooming is an unfilled niche in Laguna Niguel. 18|8 is a comfortable, relaxing atmosphere for men to be in — and our customers will love the attention and care we give them. There is not another place like this for them right now.”
Scott Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as the Obedozas to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors. Recently, Griffiths cast his golden touch on the hair care industry with 18|8 and by creating the brand Mitch for Men from Paul Mitchell.
The Obedozas plan to open two additional 18|8 salons in South Orange County over the next 12 to 24 months as a part of beginning a business on their own terms, due in part to their 1-year-old son.
“We’re thrilled to have Shani and Francis in the 18|8 family. They both come from entrepreneurial backgrounds, so they share our passion for business,” said Griffiths, who serves as CEO of the company. “We look forward to seeing the Obedozas grow their business with their new family – it’s important our proven business model offers franchisees something they can feel great about running”
The Laguna Niguel salon can be reached by email at southoc@eighteeneight.com or by phone at (949) 643-1818.
About 18|8 Fine Men’s Salons
Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – improving both look and performance.
Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services.
www.eighteeneightfranchise.com.
