AMC THEATRES® AND IMAX GIVE BACK AT
THE AMC 30 AT THE BLOCK GRAND OPENING EVENT WITH CHARITY DRIVE AND ZOMBIE WALK.
New IMAX® theatre opens at AMC 30 At The Block on September 10th, 2010
Orange County, California. – AMC ENTERTAINMENT®, IMAX, Power 106 FM and SpeedZone will join together to give back to the community by celebrating the grand opening of the new IMAX® theatre at AMC 30 At The Block with a radio event and DVD drive!
The general public is encouraged to come see Power 106 at the AMC 30 At The Block in Orange on Friday, September 10, from 6 – 8 p.m. for a chance to win fabulous AMC, IMAX and RESIDENT EVIL: AFTERLIFE AN IMAX 3D EXPERIENCE prizes (while supplies last).
All are welcome to contribute to the “DVD collection drive” by bringing a new or slightly used DVD for charity, which will benefit “Operation: A Bit Of Home”, for a chance to win more prizes. All are also welcome to come in zombie gear and join the “Zombie Walk To The Block” from 6 – 7 p.m. and see Mayor Cavecche cut the Grand Opening ribbon at 7 pm. Power 106 will be on site with live giveaways.
The DVD collection drive and zombie walk is part of the grand opening of the new IMAX theatre, featuring The IMAX Experience® at AMC 30 At The Block (20 Blvd. West, Orange CA 92868), which debuts with “RESIDENT EVIL: AFTERLIFE AN IMAX 3D EXPERIENCE” on September 10.
The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience. The IMAX theatre at this location has been custom-designed for a multiplex. To maximize the field of view in the modified auditorium, the screen was replaced with a larger, slightly curved and specially treated IMAX screen positioned closer to the audience.
IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented with IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with the added acoustic paneling that absorbs sound and removes echo.
The addition of IMAX at AMC 30 At The Block builds upon decades of AMC offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC 30 At The Block will take in the world’s most immersive cinematic experience when “Resident Evil: Afterlife: The IMAX Experience” opens on Sept. 10. The movie has been digitally re-mastered into IMAX’s format exclusively for presentation in the IMAX auditorium. In addition to IMAX-formatted movies, AMC delivers other types of entertainment to guests, including live and pre-recorded alternative content events.
The IMAX theatre at AMC 30 At The Block will feature Hollywood’s biggest movies that have been digitally re-mastered into IMAX’s format.
Upcoming Hollywood movies to be released in IMAX’s format include: “Legends of the Guardians: The Owls of Ga’Hoole” (Sept. 24), “MegaMind (Nov. 5) “Harry Potter and the Deathly Hallows Part 1” (Nov. 19); and “Tron: Legacy” (Dec. 17).
The combination of IMAX’s revolutionary digital projection system, customized theatre geometry, specially designed screen and powerful digital audio system with AMC’s guest service and innovative products and amenities will make AMC 30 At The Block the No. 1 destination for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.
The opening of the IMAX theatre at AMC 30 At The Block is part of a joint-venture agreement by AMC and IMAX to install more than 100 IMAX digital projection systems at AMC locations in major U.S. markets.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 380 theatres with 5,325 screens in five countries. www.amctheatres.com
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2010, there were 447 IMAX theatres (325 commercial, 122 institutional) operating in 47 countries.
IMAX®, IMAX® 3D, IMAX DMR®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).
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Submitted By;
Therese Youssoufian
Director, Publicity & Promotions
