Simon malls dish up fun, food and learning experiences during special kids’ event
Aspiring young chefs and little foodies are invited to get a taste of just how fun fare can be at Simon Kidgits Club Super Duper Lil Chefs, an annual SimonR malls event designed to get kids learning about the craft of cooking and all things food. The Shops at Mission Viejo’sSuper Duper Lil Chefs event will take place from 10 a.m. to noon on Saturday, June 8 near the Children’s Play Area as part of a series of children’s culinary programs being hosted at approximately 100 Simon malls across the country.
The hands-on atmosphere of Super Duper Lil Chefs will engage both parents and children in exploring the endless imaginative possibilities of pairing creativity with cuisine. At the event, families will have the chance to participate in a variety of food-focused festivities ranging from craft-making with meal items, tasty food samples, giveaways and other food-inspired activities.
Also as part of the event, kids are encouraged to help those in need by bringing a non-perishable food item to The Shops at Mission Viejo to be donated to their local hunger relief organization.
The presenting sponsor for the 2013 Simon Kidgits Club Super Duper Lil Chefs event is Qubo, a children’s network that is a safe destination for kids of all ages, airing quality programs that entertain and celebrate the fun of learning!
“Simon Kidgits Club continuously brings families unique, in-person opportunities to learn and use their imaginations. Simon malls’ Super Duper Lil Chefs events deliver just that, a platform for kids and the community to interact with one another, learn and be entertained together by something we’re all familiar with: food,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3 to 8. This year marks Simon Kidgits Club’s 10th anniversary of serving as a community event staple for kids and parents by rewarding young members for good behavior; offering reading hours featuring favorite children’s authors; and celebrating holidays like Halloween, Christmas and Easter. Simon Kidgits’ Club programs have engaged more than 1.8 million parents and kids since its inception.
For more information about the Simon Kidgits Club and Super Duper Lil Chefs events, visit www.simon.com/kidgits, or visit The Shops at Mission on Facebook, Twitter or Instagram.
About The Shops at Mission Viejo
Among the 150 stores and restaurants at The Shops at Mission Viejo, this indoor mall features Nordstrom, H&M, Macy’s, Apple, Microsoft, Sephora, Farrell’s Ice Cream Parlour and The Cheesecake Factory. The Shops at Mission Viejo serves many nearby communities such as Ladera Ranch, Rancho Santa Margarita, Coto de Caza, San Juan Capistrano and the city of Mission Viejo.
The Shops at Mission Viejo is conveniently located at the intersection of the I-5 and Crown Valley Parkway in the city of Mission Viejo. With over 150 stores and restaurants, The Shops at Mission Viejo is south Orange County’s main shopping destination. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/the-shops-at-mission-viejo or call 949-364-1771.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa GiftcardR and the American ExpressR/Simon Giftcard; launch of Simon platform programs such as Simon dTour LiveR and Simon Kidgits ClubR; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About Qubo
Qubo is a safe haven where kids and their caregivers can find entertainment that celebrates the fun of learning! As the only network to offer age-appropriate programming for the unique 5- to 8-year-old age group, Qubo provides a vital entertainment bridge between the preschool and “tween”
audiences. Qubo also encourages healthy minds and bodies, and its shows depict positive role models with good values that motivate kids to become good friends, family members and teammates. Qubo is available 24/7 and can be seen Wednesday-Friday mornings on ION Television. For more information, visit qubo.com.
Noelle Ibrahim
Curator PR for The Shops at Mission Viejo
