McDonald’s blasted by burger competition
By Christine Steffens on 9/7/2010
Consumer Reports’ subscribers consider McDonald’s burgers knocked out by the competition.
The consumer-marketplace magazine released a fast-food burger survey ranking the golden arches as least-preferred burger among 18 fast-food restaurants in the country. Topping the list, Five Guys Burgers and Fries and In-N-Out Burger came out swinging, while other notable heavyweights include Fuddruckers, Burgerville and Back Yard Burgers.
The poll included 28,000 online subscribers rating their favorite burgers based on their most recent visits to each restaurant. View the results in the October issue of Consumer Reports, hitting newsstands today. The full report is also available online
Burger King expands breakfast menu
By Dani Friedland on 9/7/2010
In what it called its largest menu expansion ever, Burger King today announced nine new breakfast items available until 10:30 a.m.
A new sandwich joins the lineup: the BK Breakfast Ciabatta Club, with eggs, tomatoes, ham, bacon, American cheese and a smoky tomato sauce on a Ciabatta bun for $2.89.
BK also introduced breakfast platters. The Ultimate Breakfast Platter comes with scrambled eggs, sausage, hash browns, a biscuit and pancakes for $4.29. The Pancake and Sausage Platter retails for $2.89, and the Pancake Platter costs $2.29.
Other additions to the menu include warm miniature blueberry biscuits served with dipping icing for $1 and Seattle’s Best Coffee.
“We’re ready to compete to be America’s wake-up call with our new BK Breakfast Menu,” Mike Kappitt, chief marketing officer, North America, Burger King Corp., said in a statement. “We’re recognized far and wide for our superior burgers, and we’re confident guests will know and love us for breakfast as well.”
Burger King has more than 12,150 locations in 76 countries.
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